Computers have become, indirectly, a
significant source of greenhouse gases, according to Kevin
Klustner, CEO of Verdiem, a start-up that has devised
software for curbing electricity consumption by PCs. That
electricity often comes from coal-fired plants that release
carbon dioxide.
Often, the power gets expended for no good reason.
"Thirty percent of the energy consumed by a personal
computer is wasted because people aren't in front of it,"
Klustner said. He also cited a survey of IT managers who
said employees tend to change the energy-saving settings on
the PCs: The IT department might mandate a shutdown after
three minutes of inactivity, but then people reset the
default on their machines to extend that to, say, 10
minutes.
Sometimes, though, it's essential a machine keep running.
Traders on a financial floor often study screens, but don't
interact with their computers, said Klustner. In cases like
that, an IT manager could set the PCs to stay on, even if no
keystrokes have occurred for an extended period.
"A rule that says turn off your monitor after five minutes
wouldn't work," he said. The rules on when to shut off PCs
and for which employees are usually determined after a
survey of the work habits of employees.
Conservation credibility
Seattle-based Verdiem hopes to capitalize on this problem by
taking control of the energy settings out of the hands of
the user. The company's Surveyor software remotely controls
when and how desktops and laptops on a network go into an
energy-saving sleep mode.
Other companies are tackling PC power consumption from
different directions. New Hampshire's Degree Controls has
created a network of sensors that can pinpoint hot spots in
a server room and direct cool air there. Directional air
flow can cut computer room power bills, often inflated by
air-conditioning, by 30 percent, Degree Control says.
While start-ups have emerged in the past few years touting
alternative-energy ideas such as ethanol or solar power,
others have taken a dowdier tack and promoted energy
conservation. Companies such as Comverge, for instance, have
come up with ways to control thermostats remotely.
Although conservation isn't as sexy, it has strong
adherents. Nobel laureate Steve Chu, for example, has said
that fairly simple conservation techniques could
substantially cut energy consumption without forcing a
change in lifestyle in the U.S.
Regulations passed in the 1970s that forced appliance makers
to reduce energy consumption have led to refrigerators today
that consume about half the electricity of their 1973
counterparts. They also hold far more food.
The movement to cut power consumption by PCs--and
servers--now includes a wide range of forces, including tech
companies, advocacy groups and politicians. Some companies,
such as Advanced Micro Devices, have made it a central tenet
of their marketing.
Ecological, financial motivation
The savings from Surveyor can be fairly substantial,
according to Verdiem. The company has found that the
software can cut power bills by $20 per PC and reduce carbon
dioxide emissions by 440 pounds a year. Fifteen PCs can
generate as much carbon dioxide annually as a typical
midsize car, according to the company, although the exact
figure depends on where and how the electricity is generated
and other factors.
So far, the software has been deployed on around 300,000
PCs. Most organizations that have installed Surveyor have
4,000 or more PCs on their networks. Some of the larger
customers, such as School District No. 57, in Maryland's
Prince George's County, have 30,000 seats.
Verdiem has had the most success with government agencies
and school districts, Klustner said. Part of the reason, he
said, is that these organizations are cost centers. They
don't generate revenue. As a result, the only practical way
to improve their financial picture they can directly control
is by reducing costs.
The structure of the consultants that service these
companies also helps. Technology giant Siemens and other
organizations provide energy services to public
institutions. These consultants don't get paid flat fees.
Instead, they get a portion of what they can save their
clients. As a result, many energy-services consultants have
adopted the software. These companies have also begun to
increasingly fish for clients in the private sector.
The software costs $20 per seat. Verdiem charges a $2
maintenance fee per year per seat after that. "You can get
payback in about one year to 15 months," Klustner said.
The current version of Surveyor has two modes: It leaves PCs
on or puts them into a sleep mode. It may be possible to
come up with ways to save power by putting PCs into
intermediate stages of energy consumption, according to the
company.
Verdiem is also looking at ways by which the rules governing
how a PC is put to sleep or remains active can be adjusted
to an individual user.
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