Two
Logitech Webcams were among Amazon's 100 best selling
electronics' items on Friday, according to Amazon
spokeswoman Stephanie Mantello. On Monday, a week after
"Breakup" first appeared on YouTube, two more of the
company's cameras broke into the top 100, including the
Quickcam Pro 5000.
The Quickcam Fusion, which sells for $85.49 on Amazon, was
ranked No. 95 on Friday but by Monday had jumped to No. 38.
The Quickcam Pro 5000 hit No. 97 on Monday afternoon and
within hours rose to No. 67.
"Maybe we don't have to do any more advertising," joked
Nancy Morrison, Logitech's director of corporate
communications.
Morrison said both the Quickcam Pro 5000 ($69.99 at Amazon)
and the Fusion are equipped with Logitech's Visual Effects
software, which allows a user to choose from dozens of
avatars, or animated images, to alter their on-screen
appearances. "Breakup" fans who posted comments to
Bowiechick's videos clamored for more information about the
effects.
It's unclear how much of an effect "Breakup" had on sales,
however. Amazon said that discounts and promotions are
constantly going on at the site, which could have fueled
sales.
Morrison said that the company hasn't seen any conclusive
proof that "Breakup" has led to a run on Logitech Web cams.
Nonetheless, after reviewing "Breakup" and another video,
where Bowiechick demonstrated Logitech's avatar effects,
Morrison, said the company would like to know more about the
budding filmmaker. Morrison also denied rumors spreading on
YouTube that the company put Bowiechick up to producing the
videos.
"We've had no contact with her," Morrison said. "We would
love to speak with her to learn more about how she's using
the camera. But only if she wants to talk to us. We're not
looking to exploit her."
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